Services Include

Social media management
SEO Management
Digital display ads
Streaming TV
Streaming Audio
Email marketing
YouTube
Geofencing
Website Development & Management
Press releases
TV and Radio scripts
Newspaper ads
Event, Corporate & Industrial Photography
Video production

Our Work

Social Media & Web

Photography

GP 1
Radial Lounge
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GP 4

Press Releases

Print

Proud to Support the Rodeo in Angelina County
Rocky Thigpen
Heart Institute Women's

About Zimmerman

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Zimmerman Communications is a locally owned firm with more than 25 years of marketing experience working in and studying East Texas demographics. Jackie Zimmerman has earned a Professional in Digital Marketing Certification from the Digital Marketing Institute.

Combining her knowledge and understanding of digital media and the demographics of East Texas, they develop, implement, and manage your advertising, based on your budget, which includes social media, display online ads and traditional advertising, plus set up and manage the online profiles for your business.

Zimmerman works with you either on an individual project basis or as your marketing department/consultant on a monthly retainer.

  • Founding member of the Lufkin Creative Board and chair of the marketing committee
  • Board member, Angelina County Humane Society
  • Board member and publicity chair - Angelina County United Way
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Frequently Asked Questions

Here's some questions our customers frequently ask

How often should I run ads?

Consistency is key in running ads. Run them regularly and maintain a consistent look to your ads. 

Consistently means on Facebook might be 3-4 times a week and in newsprint at least weekly. In radio, during drive times – 3 times a day for 5 weekdays. Run at least a full week monthly but the better would be two weeks every month.

How much of my budget should I spend on marketing/advertising?

It’s all based on your budget. But a good rule of thumb is 10% of your overall budget. At least begin with 5% if you are start-up so you have more to rely on that only Facebook and Instagram free posts. Put some toward ads on social media and traditional media to get the business name out.

How to make the time to do advertising/marketing as a small business owner?

It has to be included in part of your week/month as you do with invoicing, bookkeeping or other admin business – if you are choosing to do it yourself. 

It’s about creating your content – the ads, posts, radio spots – at one time and schedule them to run throughout the month. That way it’s done at least for a month at a time.

Local radio and newspaper sales reps will help you keep up and provide you ideas and assistance for those placements. 

How do I conduct Competitor Research and why should I?

Pay attention to what your competitors are doing and learn from it.  Look at what your competitors’ online presence – website and social media - and that will get some idea of what is and isn’t working. 

Conduct a competitor analysis and do your research with these types of questions in mind: 

  • What type of content do they use (e.g. a company blog, videos or visuals, custom landing pages, original research or user-generated content?) 
  • How do they communicate their brand and what makes them unique? 
  • How well do they engage with the audience and how (e.g. social media channels? 
  • What platforms do they use?
  • Do they have any brand advocates or influencer partnerships?
  • Do they have a loyalty program and if so what does it offer?

Why is digital marketing important for small business?

Studies show 76% of all consumers look for a company online before visiting a store and 45% are likely to visit the store after finding a strong online presence in a local search.*

Every business should look at digital channels as a way to generate leads and convert interest into customers.

*Based on studies by Digital Marketing Institute 

Some key benefits of using digital channels include:

  • Increase your interaction with prospects and learn exactly what they are looking for i.e get to know your customers better.
  • Reach out to anyone in any location and at any time zone as there are no geographical boundaries with digital 
  • Target the right audience at the right time through hyper-personalization
  • Communicate with your prospects and customers at every stage of the buying process
  • Save money and reach more people for less 
  • Understand your audience and drive engagement to boost customer loyalty.
  • Track and monitor campaigns in real time so you can optimize or tweak content or targeting.
  • Offer better customer service using social media platforms like Facebook or Instagram.

How do I Conduct Competitor Research?

Pay attention to what your competitors are doing and learn from it.  Look at what your competitors online presence – website and social media - and that will get some idea of what is and isn’t working. 

Conduct a competitor analysis and do your research with these types of questions in mind: 

  • What type of content do they use (e.g. a company blog, videos or visuals, custom landing pages, original research or user-generated content?) 
  • How do they communicate their brand and what makes them unique? 
  • How well do they engage with the audience and how (e.g. social media channels? 
  • What platforms do they use?
  • Do they have any brand advocates or influencer partnerships?
  • Do they have a loyalty program and if so what does it offer? 

Get Started Today

Now is the time to put your message directly in front of customers who are interested in your services and products using digital tools.