Zimmerman Communications is a locally owned firm with more than 25 years of marketing experience working in and studying East Texas demographics. Jackie Zimmerman has earned a Professional in Digital Marketing Certification from the Digital Marketing Institute.
Combining her knowledge and understanding of digital media and the demographics of East Texas, they develop, implement, and manage your advertising, based on your budget, which includes social media, display online ads and traditional advertising, plus set up and manage the online profiles for your business.
Zimmerman works with you either on an individual project basis or as your marketing department/consultant on a monthly retainer.
Here's some questions our customers frequently ask
Consistency is key in running ads. Run them regularly and maintain a consistent look to your ads.
Consistently means on Facebook might be 3-4 times a week and in newsprint at least weekly. In radio, during drive times – 3 times a day for 5 weekdays. Run at least a full week monthly but the better would be two weeks every month.
It’s all based on your budget. But a good rule of thumb is 10% of your overall budget. At least begin with 5% if you are start-up so you have more to rely on that only Facebook and Instagram free posts. Put some toward ads on social media and traditional media to get the business name out.
It has to be included in part of your week/month as you do with invoicing, bookkeeping or other admin business – if you are choosing to do it yourself.
It’s about creating your content – the ads, posts, radio spots – at one time and schedule them to run throughout the month. That way it’s done at least for a month at a time.
Local radio and newspaper sales reps will help you keep up and provide you ideas and assistance for those placements.
Pay attention to what your competitors are doing and learn from it. Look at what your competitors’ online presence – website and social media - and that will get some idea of what is and isn’t working.
Conduct a competitor analysis and do your research with these types of questions in mind:
Studies show 76% of all consumers look for a company online before visiting a store and 45% are likely to visit the store after finding a strong online presence in a local search.*
Every business should look at digital channels as a way to generate leads and convert interest into customers.
*Based on studies by Digital Marketing Institute
Pay attention to what your competitors are doing and learn from it. Look at what your competitors online presence – website and social media - and that will get some idea of what is and isn’t working.
Conduct a competitor analysis and do your research with these types of questions in mind:
Now is the time to put your message directly in front of customers who are interested in your services and products using digital tools.